Monday, July 12, 2010

The Olivetti Lettera 35


I was struck by this typewriter when I first read an article about it in the UK magazine Design, around 1975. Yes, 1975. I bought one as soon as I could and utterly fell in love with the design, the elegance, the quality. I typed entire books on this machine. It was designed by the great Italian designer Mario Bellini, and after many years of use and thousands of miles of travel sits in a place of honor in the studio in Santa Cruz. No, I don't now use it every day (though it is still unrivaled for fast labeling), but each time I see it I appreciate it. Art that works. Design.