Chris Yonge's notes on visualization, animation, and video. I work with creative professionals facing the challenge - and opportunity - of communicating 3D concepts to markets, suppliers, teams, and juries.
Sunday, July 18, 2010
Moustache visualization
Data visualization animation from Paris studio Moustache: a nicely rendered animation/physics simulation that should work. But it is only partly effective because the number of tanks seems closer to eight thousand than eighty eight thousand. I'm sure it's accurate, but appreciating that number is difficult; the designers needed to understand viewers' perceptions more than has happened here. Using 3D to communicate amounts is difficult because our minds do not intuitively comprehend comparative volumes as immediately as areas and lines. Suggestion: have the tanks fall down and stack between two transparent planes, one tank thick like a Tetris game, to better show the numbers and the waste involved.